Creating value for customers through research-driven design.

Building Illuminate, an EV Charger Management platform for Australian businesses and local governments.

• Design leadership
• B2B SaaS
• In-house

• Led a team of product designers in EMEA and APAC embedded within cross-functional teams creating a B2B SaaS platform focused on customer satisfaction.
• Validated problem statements via agile user research, usability testing, and customer interviews using metrics such as SUS, CSAT, and NPS.
• Developed user stories, prototypes, design mockups, and detailed specs to communicate design solutions.
• Improved user experience by increasing design, development, and QA efficiency through a WCAG 2.1 AA accessible design system.
• Provided constructive feedback to sprint teams, ensuring high-quality design standards.
• Mentored designers, fostering a collaborative and growth-oriented team environment.
• Advocated for design's strategic contribution, building strong relationships with peers and leadership to promote design thinking and enhance product strategy.
• Fostered close collaboration between design and other departments, resolving tensions and conflicts as they arose.
• Maintained hands-on design work to stay connected with the design process and ensure high-quality output.

• Design management
• B2B SaaS
• In-house

• Applied design expertise to all aspects of the product design process, ensuring premium customer experience.
• Collaborated with Product Managers and Engineers to deliver successful design solutions.
• Mentored junior colleagues while taking full ownership over the design system.
• Developed and maintained high-fidelity prototypes, wireframes, and design systems.
• Conducted user research and testing to inform design decisions and optimise user experience.
• Participated in strategic design discussions, providing insights based on design trends and user feedback.

• Design systems
• B2B SaaS
• In-house

• Responsible for full-stack product design across internal and partner-facing delivery tools and the Analytics product line.
• Created userflows, taskflows, and interaction designs to enhance product usability.
• Applied human-centred design (HCD) principles to create customer-centric solutions.

• Analytics
• B2B SaaS
• In-house

• Worked on user experience design, user interface, and design systems solutions for internal tools and our SaaS product.
• Performed competitive analysis and usability testing to improve design outcomes.

• UI/UX
• B2B SaaS
• In-house

• Acted as the intermediary between technicians, corporate clients, and site managers for telecommunications upgrades within the EMEA region.
• Managed project timelines and ensured seamless communication among stakeholders.

• Expectation management
• Project management
• Freelance

• Designed logos, websites, and mobile applications for worldwide clients in an agency environment.
• Managed client relationships and project deliverables, ensuring high standards of quality and timeliness.

• Client-facing
• Brand/UI/UX
• Agency

I graduated with a double major and a minor, which I completed early and with highest honors.

• Summa Cum Laude

I studied abroad during the Spring semester of my Junior year, focusing on language, history, and digital communication.

• German