I lead teams who design world-class products.

Creating value for customers through research-driven design.

Design advocacy

I continually champion design-lead initiatives which have consistently outperformed those without design thinking in terms of revenue growth and customer satisfaction. As a result, my abilities have been endorsed by engineering and product leaders.

Complex systems

I've specialised in building enterprise-grade platforms for complex industries, including: energy, transportation, and logistics. I thrive on ambiguity as I transform problems into simple-seeming solutions, requiring a deep knowledge of customer, business, and market needs.

Reducing risk

My education in computer science and previous experience in project management enables me to collaborate across the full product & engineering team. This understanding also facilitates quick problem solving to meet outcomes for the business.

Research

Every design is built on the back of data. I champion design thinking throughout the product and design orgs to validate impactful solutions through the alignment between qualitative and quantitative data analysis.

Building and launching Illuminate

Evolving an internal tool into a market-ready, charger management platform.

Read more

Creating a design system

How can a system enable product teams to work together efficiently while creating a consistent design across a decade-old platform?

Read more

Transitioning from decline to growth

How can we transition our hospitality-focused online reputation management platform to an industry-agnostic feedback analytics platform?

Read more

Modernising review text analysis and visualisation

One of our main value propositions was falling flat, so we needed to evolve with the times.

Read more